The King is Swimmin’ in Dough!

This story is a couple of days old, but since it’s been a slow night (and I can’t sleep and am bored out of my ever-loving MIND!), I thought I’d bring it to those of you who hadn’t heard yet.
Burger King apparently had their profits increase by 41%, thanks in large part to the 3.2 million copies of various Xbox and Xbox 360 titles starring everyone’s favorite fast food mascot, “The King.” Thanks to the games, as well as a new value menu at many locations that I, personally, frequent just after a PT test, Burger King saw a 41% increase in their second-quarter sales.
$559 Million dollars from whoppers and video games… I need to open my own fast food chain with a catchy mascot.
…yeah, today is going to be a LONG ass day…
Burger King, The King, Xbox, Xbox 360

February 1st, 2007 at 4:21 am
The games really are a guilty pleasure, just like the food. They’re good for a chuckle and are a quick play for every once in a while. I actually have Sneak King and Big Bumpin’ and they’re actually pretty fun.
February 2nd, 2007 at 9:40 am
Yup I actually surprised BB with it one day bringing him BK and after he finished his meal I gave him big bumpin and Sneak king for no reason at all! They are cute for a quick fix.