Lost Planet Cost Capcom $40 Million
According to Forbes.com, Capcom has spent $40 Million on making Lost Planet a success, spending $20 Million on advertising ALONE. In a story about Mark Beaumont, Capcom’s answer to Reggie Fils-Aime, Forbes profiles how he (Beaumont) was able to bring Capcom into the 21st century by implementing some ingenious marketing and sheds a little bit of light on how Capcom was able to make Lost Planet (a game that I, personally, wasn’t overly joyed with) a massive blockbuster through smart spending and fantastic advertising.
A game that sells 3 million units globally is generally considered a smash hit. Capcom has spent $20 million developing the game and will spend another $20 million promoting it. In the past that ratio tilted heavily toward development.
Since it’s the weekend, which means there won’t be too much going on in the world of gaming news, give it a read. It’s actually a very interesting piece of writing.
Capcom, Lost Planet, Forbes, Mark Beaumont
